Executive Interview with Microwave Journal: Michael Maslana, RFE Founder and CEO

How did RFE become RFE?

We are the result of a management acquisition in 2014 of the former Spinnaker Microwave. Since our formation, we have worked in purposeful anonymity updating our entire product line. Recently we launched our website and engaged Microwave Journal to introduce RFE.

What products and markets are you focusing on?

Our expertise and focus lie primarily in converters and synthesizers spanning frequencies ranging from 0.5 to 80 GHz. We also provide support to legacy products such as voltage-controlled oscillators (VCO), as well as offering manufacturing services where we have expertise — chip and wire assembly, for example.

While our market historically has been predominately military, we also serve and actively seek to identify and grow commercial applications, namely automotive and industrial controls.

Will you offer a broad catalog of products or seek customers looking for custom solutions — or some of both?

Both. We bill ourselves as an original design manufacturer (ODM).

We promote an array of products to attract customers to our technical experience and acumen. The nature of our engagements demands the capabilities and flexibility to customize to achieve our customers’ specifications and meet their performance requirements.

What’s your geographic coverage, and how are you structuring your sales channel to reach potential customers?

We sell direct in the U.S., employing a network of regional manufacturer’s representative firms. Their technical understanding, complementary supplier line-cards and deep, long-standing relationships with the tier one defense contractors are critical to our success.

Internationally, we engage resellers whose experience with export regulations is invaluable.

What trends in defense and commercial systems are creating your best opportunities?

Frankly, the increase in the U.S. defense budget coupled with the ongoing advances in electronic warfare (EW) systems forecast tremendous growth in this sector.

As for commercial, we see exciting needs for RF/microwave innovation in automotive technology and the expansion of the internet.

In the crowded field of companies supplying similar products, what differentiates RFE?

We are nimble. This makes RFE attractive from several vantages:

Unlike our larger competitors, we respond quickly and deliver custom, high-value design solutions at very attractive rates. We also provide products from a unique technical platform, which separates RFE from the pack.

Describe your background and experience.

I have 30 years with diverse entrepreneurial endeavors. Among the businesses I have founded, acquired, led and sold are sales representative, project management, electronic manufacturing services and original design and equipment manufacturers for products ranging from automotive to RF/microwave.

From your “past life” at other companies, what lessons did you learn that shape your philosophy leading RFE?

• Treat others as you wish to be treated.
• Trust and delegate to your team.
• People are generous with their knowledge when asked.
• Have a plan, but be flexible to seize upon opportunities.

Originally published in Microwave Journal, June 2018.